Tel Aviv, Israel – Cellmax Systems announced today that Colonel Shlomo Ariel, a distinguished leader in the Israeli hi-tech community and the former COO of Ness Technologies (NASDAQ: NSTC) will join the company as its new COO and Chairman of the board.

"Shlomo Ariel brings to our company over 30 years of leadership and experience. In his previous position Shlomo played a key role in turning a small group of hi-tech companies into one of the world's largest providers of end-to-end IT services and solutions. With his guidance, it is our hope that Shlomo will help us achieve the same level of success he has achieved in the past” said Cellmax CEO, Jacob Schwarz, PhD.

Shlomo Ariel has extensive experience in general management and leadership. Since 2005, he has served as VP Israel Business Development at the Wolfson Group in New York. Prior to that, Shlomo co-founded Ness, the largest IT company in Israel today, and later served as Ness Technologies COO and Company Secretary. He began his career in the Israeli Defense Forces, serving 22 years and rose to the rank of full Colonel.

"I'm delighted to be part an exciting company like Cellmax", said Ariel, "I find that the authentication industry overall, is rapidly expanding and speaker verification looks to be one of the long term solutions for today’s security needs. I look forward to working with the professionals here and have every expectation that we will succeed to our full potential."

Cellmax Systems is the premier provider of Adaptive Speaker Verification technologies for integration into simple and enterprise class applications. Our biometric voice authentication technologies enable secured access through speaker verification to improve security beyond traditional authentication methods. The Zehu ASV technology is an integral part of any access control system and increases the threshold of security in identity assurance, fraud protection and security information management. We are dedicated to providing our OEM partners with the comprehensive tools and support required to enhance their applications and platforms. Zehu’s headquarters and R&D facilities are based in Tel Aviv, Israel, with offices in New York City

For more information, please contact:
Arthur Pliner
Tel: 866-938-9348
E-mail: arthur.pliner@cellmax-systems.com